Botox isn’t just for women. The anti-wrinkle drug is becoming increasingly popular for men; people are even starting to call it “Bro-tox.”

The anti-wrinkle injectable is now a popular gift item for image-conscious men. In fact, studies indicate that more and more men are go to plastic surgery centers to get Botox.

According to ABC News, more than 300,000 men bought Botox last year. And reports also claim that it’s a common gift for thirty-plus men, who want to refresh their look.

Most males get their first shots of Botox as gifts from wives and girlfriends.

In any case, men getting Botox is definitely a growing trend.