In UK, Allergan has signed an agency to market its cosmetic portfolio, which includes Botox.

The Pharmaceutical firm entertained pitches earlier this month. Reports confirm that Darwin Grey—the med ed agency—won the account after a three-way tie.

Ashley Communications, which held the account for nine years, did not compete for the account.

It was said that agencies were competing for one of Allergan’s business units, which included its cosmetic portfolio. If it does, it will be an enormous account that encompasses top-selling cosmetic products and services, like Botox and breast augmentation.

Reports say that Allergan is looking for a new agency to provide a fresh take on its cosmetic portfolio.

According to PRWeek, Janet Kettle—Allergan media manager—said that a pitch did take place but she did not reveal any details on the matter.

Source: PRWeek