The baby boomers are now at the golden age of their lives. There’s nearly a 100 million of them, that’s why wellness, including anti-wrinkles, is becoming a big industry.

Of course, the demand for anti-wrinkle treatments creates more supply (Doctors and physicians who offer the service). But not all of the practitioners are legal –or even safe– service. That’s why a new site has been launched to review products and treatments for the anti-wrinkle consumers.

The website, wrinkle-wrinkle.com, has been set sup to monitor the growing agency. They have some of the best experts in the field working as writers. The list includes Jan Edwards, a personality from the skin care industry. She knows the industry well, because of her experience as a commercial model and a TV presenter.

In an interview, Edwards expressed why wrinkle-wrinkle.com is needed by the consumer. “Unless the government and the relevant trade organisations get together quickly and take some positive action to protect the consumer,” Edwards maintained, “anti-aging product choice will continue to be based on the strength of clever advertising copy rather than the evidence of independent testing and the performance of suitably qualified practitioners.”

Hopefully, with the support of the new site, advocates of the industry will be well aware of anti-wrinkle products and services (By aware we mean, they can separate fake treatments from real ones).